by Editorial Team | Nov 15, 2013 | Business in China, China Business News, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
On Nov 12th, CNN has reported the record amount of internet sales in China that registered at $5.7 billion in just one day. This was nearly double last year’s total of $3.1 billion. The day, that came to be known as ‘Cyber Monday’, is actually...
by Editorial Team | Nov 13, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
As more Chinese shift toward e-commerce and away from traditional brick and mortar stores, putting together a robust online selling strategy is becoming one of the crucial aspects of company’s marketing strategy. There are several factors that set apart Chinese...
by Editorial Team | Nov 6, 2013 | Business in China, China Ecommerce, China Internet, Chinese Social Media, Social Media Marketing in China
Marketing via thriving Chinese social media remains very efficient way to reach customers locally but companies should be aware of unique challenges that come with it. In my previous post, I have discussed which platforms are the must for social media marketing in...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
by Editorial Team | Oct 23, 2013 | Business in China, China Business News, Social Media Marketing in China
QR codes have been around ever since cameras became a standard feature of virtually every cell phone. On the other hand, even today, their usage didn’t become as common as one would expect considering the fact that every one of us is carrying a portable camera...
