by Editorial Team | Apr 16, 2014 | Business in China, China Business News, China Internet, Digital Marketing in China, Online Technology Integration in China, Social Media Marketing in China
What should marketers expect in 2014 in Chinese market? Advances in technology constantly redefine advertising platforms, the reach and scope of existing tools and the effectiveness of various marketing methods. In this post, I’m going to look at several...
by Editorial Team | Apr 2, 2014 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have...
by Editorial Team | Mar 26, 2014 | Business in China, China Internet, China Marketing Channels, Infographic, Multi-channel Brand Advertising in China
Following on my previous post about online video marketing campaigning in China, I’d like to share this impressive infographic produced by GoGlobal which shows the scale, the growth and the features of China’s online video market. China now has 450 million...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
by Editorial Team | Mar 12, 2014 | Branding in China, Business in China, China Marketing Channels, Market Research in China, Selling in China
When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would...