by Editorial Team | May 6, 2015 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Market Research in China, Mobile Marketing in China
Here is another look into mobile usage in China from 2015 report by WeAreSocial. There is a clear trend for mobile based internet to increase in size and importance for marketers focusing in Chinese market. Proliferation of cheaper Android handsets and innovations in...
by Editorial Team | Apr 22, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Providing platform for brands to reach customers on their smartphones is the main WeChat’s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand...
by Editorial Team | Apr 15, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly...
by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
