by Editorial Team | Jun 26, 2024 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
What are the most efficient ways to communicate with Chinese companies from the seller’s point of view? The answer to this question depends on what type of product or service you are selling and at what stage of the sales process you are. Making an initial...
by Editorial Team | May 20, 2020 | B2B Marketing in China, Business in China, China Business News, Selling in China
Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal...
by Editor | Nov 18, 2015 | Business in China, Infographic, Market Research in China, Selling in China
Throughput modern history, Shanghai has always been the most business friendly and dynamic city in mainland China. Without a doubt, the city will continue to occupy the central position and remain the most important business hub in foreseeable future. According to...
by Editorial Team | Sep 25, 2013 | Business in China, China Business News, China Ecommerce, China Marketing Channels, Selling in China
As of middle of 2013, Chinese ecommerce market is estimated to have surpassed that of the US to become the largest online shopper market in the world. In particular, the luxury goods market has been enjoying explosive growth reaching 18.9 billion RMB in 2012. The...
by Editorial Team | Sep 18, 2013 | Business in China, China Marketing Channels, Selling in China
Almost every international brand can be found in China nowadays with some achieving unprecedented success while others still remain barely known. What factors determine success or failure of those brands? Which marketing strategies work and which don’t and why?...
