by Editorial Team | Aug 13, 2014 | Branding in China, Business in China, China Business News, China mobile marketing, Social Media Marketing in China
It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4...
by Editorial Team | Aug 21, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
One of the four components of 4Ps of marketing is the Product with the others being Price, Place and Promotion. In this post, I will look into specific considerations for this aspect of marketing that have to be taken into account in the case of doing business in...
