by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 30, 2024 | Business in China, China Internet, China Marketing Channels, Featured, Market Research in China, SEM in China
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet...
by Editor | Jan 31, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Mobile Marketing in China, SEM in China
As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly...
by Editor | Nov 15, 2023 | China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better...
by Editor | Nov 8, 2023 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, SEM in China, SEO in China, Social Media Marketing in China
One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the...
