by Editor | Jun 5, 2024 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
by Editor | May 29, 2024 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
by Editor | May 22, 2024 | Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as...
by Editor | Jan 24, 2024 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in...
by Editor | Jan 3, 2024 | Branding in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, Video Advertising in China
Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most...
