by Editor | May 22, 2024 | Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as...
by Editor | Jan 31, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Mobile Marketing in China, SEM in China
As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly...
by Editor | Nov 29, 2023 | China Internet, China Localization Strategies, Chinese Website, Digital Marketing in China, SEM in China
Tracking conversions should be the essential part of your China SEM strategy. This post will help you understand what types of Baidu PPC conversion can be tracked and how they can be set up. If you are familiar with Google AdWords, Baidu PPC conversion types are quite...
by Editor | Nov 15, 2023 | China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better...
by Editor | Oct 4, 2023 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese...
