While researching on the state of Chinese online advertisement market, I’ve come across some stunning numbers that I’d like to share. Everyone assumes that Chinese e-commerce user base is growing rapidly but how fast exactly?
Here are some numbers:
Internet usage growth (source: internetworldstats.com):
- Internet usage in N.America grew ~2.7 times in 10 years (from 108 mil in 2000 to 274 mil in 2013)
- Internet usage in Europe grew ~5 times in 10 years (from 105 mil in 2000 to 518.5 mil in 2013)
- Internet usage in China grew over 15 times in 10 years (from 22.5 mil in 2000 to 565 mil in 2013)
E-commerce buyers in 2013 (source: eMarketer):
- N.America: 156 mil
- Europe: 178 mil
- China: 220 mil
Estimated number of digital buyers in China is expected to reach 423 million in 2016
(source: eMarketer)
Market volume of online advertisement in China (source: iResearch):
- 2007: 11 Bill.
- 2010: 32 Bill.
- 2013: 102 Bill.
97% of e-commerce users in China are aged 10 – 40
Source: CNNIC
