Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive:
- Most Chinese use smartphones as a primary device for getting online;
- Major ecommerce platforms such as Taobao, Tmall and JD already have very successful mobile apps;
- Mobile payments infrastructure is quite well developed with Alipay Wallet being the market leader;
- WeChat, the most popular mobile app in China, already enables built-in ecommerce capabilities within the platform.
In this post we’d like to share a new infographic from Go-globe on the state of m-commerce in Asia Pacific. It clearly demonstrates that Chinese m-commerce is leading the region in number of areas.
- Over 70% of Chinese consumers have made purchases using smartphones, almost double the figures for such advanced places like Hong Kong or Singapore;
- 37.4% of Chinese consumers shop for clothing and accessories with their smartphones. This underscores the importance of mobile component in marketing strategy for fashion brands in China;
- 27.9% of of Asia Pacific consumers are adopting mobile banking. Although, there is no data specifically for China, it is safe to assume that the numbers here are near the top of that scale;
Asia Pacific M-commerce vs. Chinese M-commerce
