by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Nov 6, 2013 | Business in China, China Ecommerce, China Internet, Chinese Social Media, Social Media Marketing in China
Marketing via thriving Chinese social media remains very efficient way to reach customers locally but companies should be aware of unique challenges that come with it. In my previous post, I have discussed which platforms are the must for social media marketing in...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
by Editorial Team | Oct 23, 2013 | Business in China, China Business News, Social Media Marketing in China
QR codes have been around ever since cameras became a standard feature of virtually every cell phone. On the other hand, even today, their usage didn’t become as common as one would expect considering the fact that every one of us is carrying a portable camera...
by Editorial Team | Jul 24, 2013 | China Business News, China Internet, Infographic, Social Media Marketing in China
It is a well known fact that practically every major social networking site has its equivalent in China. Since social media marketing is quickly becoming one of the principal components of an integrated marketing plan, it’s important to know what those...
