by Editor | Oct 22, 2025 | Business in China, China Internet, Chinese Website, Digital Marketing in China, Featured, SEO in China
Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high...
by Editor | Oct 15, 2025 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Website, Digital Marketing in China, Featured, Online Technology Integration in China
Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply. One of the most critical components for a successful conversion of online consumers is being able to...
by Editor | Sep 24, 2025 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Selling in China
Building Chinese landing page that targets visitors in China requires taking into account an additional set of guidelines besides the typical requirements for landing pages. First, let start with the definition of – a landing page (or LP) is where your potential...
by Editor | Sep 10, 2025 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect...
by Editor | Sep 3, 2025 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
by Editor | Aug 27, 2025 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China, Selling in China
This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
