by Editor | Jan 22, 2025 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese...
by Editor | Jan 1, 2025 | China Business News, China Internet, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China
WeChat Index Tutorial According to the most recent data, WeChat has passed a milestone of a billion users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically...
by Editorial Team | Nov 27, 2024 | China Business News, China Internet, China Localization Strategies, China Marketing Channels, Chinese Website
Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of...
by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 30, 2024 | Business in China, China Internet, China Marketing Channels, Featured, Market Research in China, SEM in China
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet...
by Editor | Oct 16, 2024 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China
After reaching nearly 1 billion registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media...
