by Editorial Team | Oct 29, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China
The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital...
by Editor | Aug 20, 2014 | Business in China, China Marketing Channels, China Online Advertisement, Multi-channel Brand Advertising in China, Social Media Marketing in China
Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...
by Editorial Team | Apr 2, 2014 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have...
by Editorial Team | Mar 26, 2014 | Business in China, China Internet, China Marketing Channels, Infographic, Multi-channel Brand Advertising in China
Following on my previous post about online video marketing campaigning in China, I’d like to share this impressive infographic produced by GoGlobal which shows the scale, the growth and the features of China’s online video market. China now has 450 million...
by Editorial Team | Mar 12, 2014 | Branding in China, Business in China, China Marketing Channels, Market Research in China, Selling in China
When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would...
