by Editorial Team | Nov 20, 2024 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editor | Nov 6, 2024 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Oct 30, 2024 | Business in China, China Internet, China Marketing Channels, Featured, Market Research in China, SEM in China
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet...
by Editorial Team | Oct 2, 2024 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
by Editor | Sep 25, 2024 | China Internet, China Marketing Channels, Chinese Website, Digital Marketing in China, Featured, Multi-channel Brand Advertising in China, SEO in China
Building a Chinese website for a foreign brand maybe not be as straight forward task as in the case of other markets. Thanks to a unique nature of Chinese internet and various market specifics, brands must modify their approach for establishing China web presence....
by Editorial Team | Aug 14, 2024 | Business in China, China E-mail Marketing, China Internet, China Marketing Channels, Multi-channel Brand Advertising in China
China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox,...
