by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
by Editorial Team | Jul 24, 2013 | China Business News, China Internet, Infographic, Social Media Marketing in China
It is a well known fact that practically every major social networking site has its equivalent in China. Since social media marketing is quickly becoming one of the principal components of an integrated marketing plan, it’s important to know what those...
by Editorial Team | Jun 19, 2013 | China Business News, China Internet, Chinese Website, SEO in China
In this post I continue to look into SEO for Baidu and how it differs from more familiar Google-based optimization. SEO for Baidu is not just a one time job but, just as in the case of Google, is a continuous effort. Algorithms and weights of various factors change...
by Editorial Team | Jun 5, 2013 | China Business News, China Internet, China Online Advertisement, Chinese Website, Infographic, SEO in China
Here is the excellent infographic explaining Chinese search engine market in China and the ways Chinese use internet in general compiled by Go-Globe.com. Interesting numbers that I find quite illuminating: Google accounts for barely over 3% of all the searches in...
by Editorial Team | May 29, 2013 | Business in China, China Business News, China Internet, Chinese Website, SEO in China
If you plan to market your products and services directly to Chinese consumers it is essential to have your site listed in Baidu, China’s number one search engine. By various estimates, 60-70% of all searches in China are done via Baidu and having your site...
by Editorial Team | Apr 10, 2013 | Business in China, China Business News, China Internet, China Marketing Channels, Chinese Website
Current access restrictions imposed by the “Great China Firewall” on some of the most popular social media networks has been the unfortunate reality in the past few years. While Facebook and Twitter are the most well known examples of the censorship,...
