by Editorial Team | Oct 2, 2013 | B2B Marketing in China, Business in China, China Business News, Infographic, Selling in China
Continuing on the topic of 4Ps of marketing (Product, Price, Place and Promotion) in Chinese market context, today’s post is about the Place components. The Product element was discussed in my earlier post here. Almost every marketplace is defined geographically...
by Editorial Team | Sep 25, 2013 | Business in China, China Business News, China Ecommerce, China Marketing Channels, Selling in China
As of middle of 2013, Chinese ecommerce market is estimated to have surpassed that of the US to become the largest online shopper market in the world. In particular, the luxury goods market has been enjoying explosive growth reaching 18.9 billion RMB in 2012. The...
by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
by Editorial Team | Sep 4, 2013 | Business in China, China Business News, IP in China
Following the discussion on trademark registration issues in China, I’d like to look into patents this time. Every company should take great care to protect their intellectual property but, arguably, this issue is even more pressing in China. The reason is plain and...
by Editorial Team | Aug 21, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
One of the four components of 4Ps of marketing is the Product with the others being Price, Place and Promotion. In this post, I will look into specific considerations for this aspect of marketing that have to be taken into account in the case of doing business in...
by Editorial Team | Aug 7, 2013 | Business in China, China Business News, IP in China
Continuing on the topic of trademark and brand protection from my previous post, I’m going to discuss the issue of registering your brand in the native language which is Simplified Chinese in Mainland China. If you are planning to establish a long term presence...
