by Editor | May 8, 2024 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect...
by Editor | May 1, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
Union Pay is the state run credit and debit card system with the largest reach in China and overseas. Online, it is competing with AliPay and WeChat. History Union Pay is China’s state sponsored debit and credit card provider which has been enjoying complete...
by Editor | Apr 24, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
WeChat Pay is the payment system that grew out of WeChat super app. Nowadays, just like Alipay, it is widely used for both online and offline payments. History WeChat Pay is a relative newcomer among Chinese payment systems but it managed to gain traction almost...
by Editor | Apr 17, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Market Research in China, Selling in China
AliPay is the largest Chinese online payment system for both online and offline transactions. It is the primary payment method of China’s ecommerce. History AliPay was developed by Alibaba as the expansion of its ecommerce platforms – Taobao and Tmall. It...
by Editor | Apr 10, 2024 | Business in China, China Ecommerce, Digital Marketing in China, Featured, Market Research in China, Selling in China
Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets....
by Editorial Team | Apr 3, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some...
