by Editorial Team | Mar 18, 2015 | Branding in China, Business in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
by Editorial Team | Mar 4, 2015 | Business in China, China Business News, China Ecommerce, Featured, Infographic, Market Research in China, Mobile Marketing in China, Online Technology Integration in China
Alibaba, the company founded some 15 years ago by a former English teacher Jack Ma with borrowed $60,000 has already made a history last year with the largest ever IPO in New York. The company is valued at over 150 billion dollars and it continues to dominate Chinese...
by Editorial Team | Oct 8, 2014 | Business in China, China Internet, Online Technology Integration in China, Online Tools
This time I’m going to deviate from the usual topic of marketing for Chinese market and share my experience with the the online productivity tools that I find particularly useful in my day-to-day life, be it for business or personal projects. I’m often having a...
by Editorial Team | Sep 24, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Market Research in China, SEO in China
Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are...
by Editorial Team | Sep 17, 2014 | Business in China, China Business News, China Ecommerce, China Internet, Market Research in China, Multi-channel Brand Advertising in China
When Alibaba goes public this week, New York stock exchange is going to see the biggest IPO in its history. The company is expected to raise more than $20 billion, bringing its value to over $150 billion, this will put it alongside other online tech giants like...
