by Editorial Team | Apr 30, 2014 | Branding in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
by Editorial Team | Mar 12, 2014 | Branding in China, Business in China, China Marketing Channels, Market Research in China, Selling in China
When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would...
