by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
by Editorial Team | May 15, 2013 | B2B Marketing in China, Business in China, China Business News
The differences and similarities between B2B (business to business) and B2C (business to consumers) marketing have been thoroughly and extensively discussed in the past. However, in the last few years, this topic became even more hotly debated in light of new social...
by Editorial Team | May 8, 2013 | B2B Marketing in China, Business in China, China Business News, Selling in China
One of the biggest challenges every Western companies faces in China is finding and retaining qualified local sales force. Highly efficient salespeople are in constant demand in the Middle Kingdom and are hard to come by. Here I examine the four types of a typical...
by Editorial Team | Apr 24, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, China Online Advertisement
E-mail marketing remains one of the most efficient ways to spread your message and improve your brand awareness. Due to its low cost and ability to reach your clients directly, email campaign can be a powerful tool if designed and managed correctly. According to some...
by Editorial Team | Apr 17, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels
There is a healthy choice of cloud based email marketing solutions on the web that makes life much easier for online marketers. Those services can definitely fit the bill for most and the differences are mainly in cost and options. I’ve personally tried...
