by Aleksandrs Vilums | Jul 27, 2016 | Business in China, China E-mail Marketing, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
by Aleksandrs Vilums | Jul 20, 2016 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...
by Aleksandrs Vilums | Jun 24, 2015 | B2B Marketing in China, Business in China, China E-mail Marketing, China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time...
by Aleksandrs Vilums | Jun 17, 2015 | B2B Marketing in China, Business in China, China E-mail Marketing, China Internet, China Marketing Channels, Digital Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
There are many email marketing platforms to choose from that are effective and inexpensive. However, when it comes to Chinese market, the choice remains fairly limited. All the most well-known email marketing platforms in the West, such as MailChimp...
