by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Dec 11, 2013 | Business in China, China Business News
In the most recent report by Hurun Research Institute on China’s Millionaires, it was found that the state of health is the number one concern of Chinese wealthiest citizens. The report noted that one quarter of Chinese Millionaires were not satisfied with their...
by Editorial Team | Dec 4, 2013 | Business in China, China Business News, Selling in China
Dr. Dre’s Beats headphones have been steadily growing in popularity to become one of the most successful brands worldwide. The genius behind Beats success is the realization by its creators of the fact that increasing capacity of modern MP3 players would...
by Editorial Team | Nov 20, 2013 | B2B Marketing in China, Business in China, China Marketing Channels, Selling in China
How to be successful in B2B selling in China? What should you know to optimize your sales and marketing strategy for B2B channel? Here is my take on B2B product selling in China. First of all, B2B product selling can be classified into 3 main categories: Selling of...
