Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy?
Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current dominant platforms and leading services, will remain more or less the same for the next 2-3 years. In any case, the following infographic by Sampi Marketing, reflects the present state as of mid 2015.
Primary online platforms, such as Baidu for SEO and SEM, Youku for video, WeChat for mobile and Sina Weibo for social media, are still the main elements in digital marketing in China. Additional platforms as well as other various ways of reaching people online are also covered in this infographic which is presented in a form of sequential process.
Depending on the nature of your business and marketing objectives in China, not all of the elements may be applicable or equally effective. So, the readers should take the information as an ideal and most complete set of tools to choose from: