It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market.
Some of the traditional strategies and approaches to online marketing which are typical to the West have to be adjusted in order to stay effective in China. Chinese social media users do differ for Western ones in a number of important ways.
With the number of China’s internet users today being roughly double of the entire US population, knowing and taking those factors into account in your marketing campaign becomes increasingly important.
1
Chinese social media users are willing to share more personal information online than a typical Western user
2
A typical netizen in China is more likely to follow brands than a typical user in the West. On average, Chinese would follow 8 different brands
3
China’s netizens spend 41% of their online time on Social Networks
4
77% of Chinese believe users believe that a social media presence makes a brand more attractive
5
The average Chinese social media user has 2.78 social media profiles
6
40% of Chinese netizens create content, more than twice the rate in USA
7
Chinese consumers do not hesitate to write positive comments about a brand but are also more likely to share negative experience online
8
On average, Chinese users spend 5 hours per week on shopping online
9
81% of China’s younger internet users would check online comments before making a purchase decision
10
66% of Chinese users access internet from their mobile devices
