by Editorial Team | Apr 29, 2015 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends of Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and complexity...
by Editorial Team | Apr 22, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Providing platform for brands to reach customers on their smartphones is the main WeChat’s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand...
by Editorial Team | Apr 15, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly...
by Editorial Team | Mar 25, 2015 | China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It...
by Editorial Team | Mar 18, 2015 | Branding in China, Business in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
