by Editorial Team | Aug 21, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
One of the four components of 4Ps of marketing is the Product with the others being Price, Place and Promotion. In this post, I will look into specific considerations for this aspect of marketing that have to be taken into account in the case of doing business in...
by Editorial Team | Jul 31, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
In order for a Western company to be successful in selling its products or services in China it has to better understand a typical Chinese perception of Westerners. This would allow them to take advantage of certain positive perception factors and, at the same time,...
by Editorial Team | Jul 17, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Large number of Western companies who are engaged in selling capital equipment to Chinese businesses don’t realize the fact that the purchase cycle is usually quite different from what we are used to in the West. A typical purchase cycle by a typical American or...
by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
by Editorial Team | Apr 24, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, China Online Advertisement
E-mail marketing remains one of the most efficient ways to spread your message and improve your brand awareness. Due to its low cost and ability to reach your clients directly, email campaign can be a powerful tool if designed and managed correctly. According to some...
by Editorial Team | Apr 17, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels
There is a healthy choice of cloud based email marketing solutions on the web that makes life much easier for online marketers. Those services can definitely fit the bill for most and the differences are mainly in cost and options. I’ve personally tried...
