by Editorial Team | Aug 21, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
One of the four components of 4Ps of marketing is the Product with the others being Price, Place and Promotion. In this post, I will look into specific considerations for this aspect of marketing that have to be taken into account in the case of doing business in...
by Editorial Team | Aug 7, 2013 | Business in China, China Business News, IP in China
Continuing on the topic of trademark and brand protection from my previous post, I’m going to discuss the issue of registering your brand in the native language which is Simplified Chinese in Mainland China. If you are planning to establish a long term presence...
by Editorial Team | Jul 31, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
In order for a Western company to be successful in selling its products or services in China it has to better understand a typical Chinese perception of Westerners. This would allow them to take advantage of certain positive perception factors and, at the same time,...
by Editorial Team | Jul 17, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Large number of Western companies who are engaged in selling capital equipment to Chinese businesses don’t realize the fact that the purchase cycle is usually quite different from what we are used to in the West. A typical purchase cycle by a typical American or...
by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
by Editorial Team | May 29, 2013 | Business in China, China Business News, China Internet, Chinese Website, SEO in China
If you plan to market your products and services directly to Chinese consumers it is essential to have your site listed in Baidu, China’s number one search engine. By various estimates, 60-70% of all searches in China are done via Baidu and having your site...
