by Editorial Team | Jul 17, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Large number of Western companies who are engaged in selling capital equipment to Chinese businesses don’t realize the fact that the purchase cycle is usually quite different from what we are used to in the West. A typical purchase cycle by a typical American or...
by Editorial Team | Jul 3, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
Every MBA student or anyone familiar with marketing basics has at least heard about the concept of 4Ps of marketing which are: Product; Price; Promotion; Place; Western companies typically run their marketing based on those four principles as an integrated effort....
by Editorial Team | Jun 19, 2013 | China Business News, China Internet, Chinese Website, SEO in China
In this post I continue to look into SEO for Baidu and how it differs from more familiar Google-based optimization. SEO for Baidu is not just a one time job but, just as in the case of Google, is a continuous effort. Algorithms and weights of various factors change...
by Editorial Team | Jun 5, 2013 | China Business News, China Internet, China Online Advertisement, Chinese Website, Infographic, SEO in China
Here is the excellent infographic explaining Chinese search engine market in China and the ways Chinese use internet in general compiled by Go-Globe.com. Interesting numbers that I find quite illuminating: Google accounts for barely over 3% of all the searches in...
by Editorial Team | May 29, 2013 | Business in China, China Business News, China Internet, Chinese Website, SEO in China
If you plan to market your products and services directly to Chinese consumers it is essential to have your site listed in Baidu, China’s number one search engine. By various estimates, 60-70% of all searches in China are done via Baidu and having your site...
