by Editorial Team | Sep 4, 2013 | Business in China, China Business News, IP in China
Following the discussion on trademark registration issues in China, I’d like to look into patents this time. Every company should take great care to protect their intellectual property but, arguably, this issue is even more pressing in China. The reason is plain and...
by Editorial Team | Aug 21, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
One of the four components of 4Ps of marketing is the Product with the others being Price, Place and Promotion. In this post, I will look into specific considerations for this aspect of marketing that have to be taken into account in the case of doing business in...
by Editorial Team | Aug 7, 2013 | Business in China, China Business News, IP in China
Continuing on the topic of trademark and brand protection from my previous post, I’m going to discuss the issue of registering your brand in the native language which is Simplified Chinese in Mainland China. If you are planning to establish a long term presence...
by Editorial Team | Jul 31, 2013 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
In order for a Western company to be successful in selling its products or services in China it has to better understand a typical Chinese perception of Westerners. This would allow them to take advantage of certain positive perception factors and, at the same time,...
by Editorial Team | Jul 24, 2013 | China Business News, China Internet, Infographic, Social Media Marketing in China
It is a well known fact that practically every major social networking site has its equivalent in China. Since social media marketing is quickly becoming one of the principal components of an integrated marketing plan, it’s important to know what those...
