Jingdong or JD.com is the second largest ecommerce B2C platform in China after Alibaba’s Tmall, currently holding close to a quarter of the market. Selling on JD is a very effective way to reach Chinese consumers directly and, in some cases, can be preferable to Tmall.
We will cover various pros and cons of JD vs. Tmall in upcoming articles. Today’s post will feature the latest infographic by Go-Globe that visually shows what JD is all about.
JD prominence in China’s ecommerce market is bound to grow due to several reason. First one is JD’s recent partnership with Tencent, the company behind WeChat. This would add a powerful mobile component to JD market strategy.
Second reason is that the most popular search engine in China, Baidu, is also cooperating with JD. As a result, due to this partnership on one hand, and the ongoing war with Alibaba on the other, only JD links are displayed in Baidu search results. This provides another powerful source of traffic and makes selling on JD a very attractive opportunity.
Here the full infographic:
Selling on JD – platform overview