by Editor | Jul 26, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to...
by Editor | Jul 19, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising....
by Editor | Mar 23, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential...