by Editorial Team | Mar 30, 2022 | Branding in China, China Ecommerce, China Marketing Channels, Selling in China
How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices. As of...
by Editorial Team | Sep 18, 2013 | Business in China, China Marketing Channels, Selling in China
Almost every international brand can be found in China nowadays with some achieving unprecedented success while others still remain barely known. What factors determine success or failure of those brands? Which marketing strategies work and which don’t and why?...
