by Editor | Jan 18, 2023 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
by Editor | Sep 7, 2016 | China E-mail Marketing, China Internet, China Marketing Channels, Digital Marketing in China, Featured, Selling in China
Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually,...
by Aleksandrs Vilums | Jul 27, 2016 | Business in China, China E-mail Marketing, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
by Aleksandrs Vilums | Jul 20, 2016 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...
by Aleksandrs Vilums | Jun 24, 2015 | B2B Marketing in China, Business in China, China E-mail Marketing, China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China
I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time...
