Live Streaming in China and the Rise of New Type of KOLs

Live Streaming in China and the Rise of New Type of KOLs

by | Mar 13, 2019 | Business in China, China Business News, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China, Video Advertising in China

In the last 2 plus years, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders). According to China Internet...

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