by Editor | Feb 17, 2016 | Branding in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Featured, Online Technology Integration in China, Online Tools
For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The...
by Editor | Dec 2, 2015 | China Localization Strategies, China Marketing Channels, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
One of the most important aspects of website localization for Chinese market is website translation to Chinese. Investing in a qualified translation of a website can hardly be underestimated. Poorly translated site is not only an off-putting one to visitors, it also...
