by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | Mar 5, 2014 | Business in China, China Business News, China Ecommerce, Chinese Social Media, Market Research in China, Mobile Marketing in China
It seems that few now doubt the fact that WeChat is emerging victorious in its battle with Weibo over China’s social media users. As a relative newcomer in Chinese social media landscape, WeChat has completely changed the rules of the game. Moreover, Tancent,...
by Editorial Team | Feb 19, 2014 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
by Editorial Team | Apr 10, 2013 | Business in China, China Business News, China Internet, China Marketing Channels, Chinese Website
Current access restrictions imposed by the “Great China Firewall” on some of the most popular social media networks has been the unfortunate reality in the past few years. While Facebook and Twitter are the most well known examples of the censorship,...
