Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
Email Marketing: Engagement Metrics And Email Deliverability in China

Email Marketing: Engagement Metrics And Email Deliverability in China

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...

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