3 Key Points for a Successful Digital Communication in China

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building...
Marketing on Chinese Financial News Portals in China

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks...
China’s Digital, Social and Mobile, 2015 Trends

China’s Digital, Social and Mobile, 2015 Trends

In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends of Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and complexity...
WeChat Worldwide Presence

WeChat Worldwide Presence

Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data...

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