by Editorial Team | Jun 14, 2023 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
by Editor | Jun 22, 2016 | Branding in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Featured, Infographic, Market Research in China
It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and...
by Editorial Team | Aug 13, 2014 | Branding in China, Business in China, China Business News, China mobile marketing, Social Media Marketing in China
It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4...
