by Editor | Oct 5, 2022 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in...
by Editor | Jun 28, 2017 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, China technology, Digital Marketing in China, Market Research in China
In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese...
by Editor | Jun 21, 2017 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to digital marketing, in recent years, Chinese tech companies have been on the forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively...
