by Editorial Team | Sep 6, 2023 | Branding in China, China Ecommerce, China Localization Strategies, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Online Technology Integration in China, Social Media Marketing in China
Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans,...
by Editorial Team | Jul 26, 2023 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editorial Team | Jul 19, 2023 | Branding in China, China Ecommerce, China Marketing Channels, Selling in China
How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices. As of...
by Editorial Team | Jun 14, 2023 | Branding in China, Business in China, China Internet, Market Research in China, Multi-channel Brand Advertising in China, Selling in China
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese...
by Editorial Team | Apr 12, 2023 | Branding in China, China Ecommerce, China Internet, China Localization Strategies, Chinese Website, Market Research in China, Social Media Marketing in China
Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what...
by Editor | Mar 15, 2023 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
