Promoting brand’s official WeChat account is the trickiest part of WeChat marketing. Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Companies have been trying hard to make sure that it shows in every place where there is a chance to get a smartphone camera pointed to it and some have become quite innovative.
If your company has a WeChat account, you should go through our checklist to make sure that you have all the bases covered.
WeChat marketing checklist: Best places to display your WeChat QR code
Perhaps, most importantly, QR code should be displayed on your website. Typically, it goes in the footer along with other social media and contact info, however, some sites choose to move it up top to a more prominent position. If you are really serious to promote your WeChat QR code on your website and not worried to risk annoying your visitors, place it in a pop up.
This simply means including QR code along with a signature at the bottom of every email that goes out to clients.
Include QR code on product packaging. It works even better for products that require after sale service which can be delivered via WeChat too.
Invoices and receipts
Printing QR code on invoices and receipts that customers keep gives them another chance to scan it.
Displays at trade shows
Trade shows provide ample opportunities to place WeChat QR code on any flat surface such as walls, stands, reception counters etc.
Email marketing newsletters
Run email marketing campaigns targeting specific audiences and centered on WeChat account. For any other email marketing such as periodic newsletters, make sure to include WeChat QR code as well.
Printed materials: brochures, datasheets
Consider placing QR codes on company prospectus, brochures, datasheets etc. Every QR code placement is another opportunity for someone to scan it giving you another way of getting WeChat subscribers.
Posters and billboards
A simple roll up posters with an offer and a large QR code is the simplest and cost effective way to promote your WeChat official account to large crowds. Every type of poster should display your WeChat QR code.
Make sure that every employee’s name card has your WeChat account QR code printed on it as prominently as possible (some companies dedicate the entire flip side to it).
Other social media channels
Although some rival social media networks have rules against posting WeChat accounts QR codes, others are not as strict. Users often place their WeChat QR code in the background to make it visible to visitors while not necessarily breaking posting rules.
If your company owns cars, vans or buses, consider placing QR code along with your branding such as company name or telephone number.
If you use a promotional video for your products, consider placing QR code in a still frame at the end while giving enough time for a viewer to scan it. Alternatively, QR code could also remain visible during video playback if placed in the frame corner but it should be large enough and in high resolution to be scannable.