by Editor | Dec 20, 2023 | China Internet, China Marketing Channels, Chinese Social Media, Featured, Social Media Marketing in China
Last few of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal...
by Editor | Jul 5, 2017 | Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
by Editor | Nov 23, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the...
