by Editorial Team | Sep 10, 2014 | Business in China, China Ecommerce, China mobile marketing, Infographic
In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY...
by Editorial Team | Jun 25, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Online Technology Integration in China, Selling in China
Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland...
by Editorial Team | Jan 29, 2014 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Infographic, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back...
by Editorial Team | Nov 20, 2013 | B2B Marketing in China, Business in China, China Marketing Channels, Selling in China
How to be successful in B2B selling in China? What should you know to optimize your sales and marketing strategy for B2B channel? Here is my take on B2B product selling in China. First of all, B2B product selling can be classified into 3 main categories: Selling of...
by Editorial Team | Sep 18, 2013 | Business in China, China Marketing Channels, Selling in China
Almost every international brand can be found in China nowadays with some achieving unprecedented success while others still remain barely known. What factors determine success or failure of those brands? Which marketing strategies work and which don’t and why?...
