by Editor | Mar 13, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, O2O Marketing
In this post we are picking up from the last week article on how to grow your WeChat followers base organically. In an earlier post on WeChat marketing we’ve discussed limitations of WeChat based advertising and its low ROI. Therefore, acquiring...
by Editorial Team | Mar 6, 2024 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
Continuing from the previous post on WeChat marketing, this time we are going to look into ways of getting WeChat followers organically. One of the key distinctive characteristics of this platform is its private nature. This feature also makes the...
by Editor | May 11, 2022 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China technology, Market Research in China, Mobile Marketing in China, O2O Marketing
O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s...
by Editor | Oct 26, 2016 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, O2O Marketing
Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which...
by Editor | Jan 27, 2016 | Business in China, China Marketing Channels, China mobile marketing, Featured, Market Research in China, Mobile Marketing in China, O2O Marketing, Social Media Marketing in China
Almost every smartphone in China has now WeChat app installed. Tencent, the company beyond this hugely successful product, continues packing it with more functionality with every new release. Besides of being a powerful marketing tool for companies, WeChat app has...
