by Editor | Jun 7, 2017 | Business in China, China E-mail Marketing, China Marketing Channels, China technology, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains one of the most...
by Editor | May 3, 2017 | Business in China, China E-mail Marketing, China Internet, China mobile marketing, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal...
by Editor | Sep 7, 2016 | China E-mail Marketing, China Internet, China Marketing Channels, Digital Marketing in China, Featured, Selling in China
Well designed and properly executed email marketing campaign is often more cost effective than any other form of online advertising. This is why email marketing in China should always be considered as another important channel to reach your target audience. Actually,...
by Aleksandrs Vilums | Jul 27, 2016 | Business in China, China E-mail Marketing, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay...
by Aleksandrs Vilums | Jul 20, 2016 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Online Technology Integration in China
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the email deliverability in China can be...
