Competitive Research in China, Part II: Chinese Marketplace Sites Search

Competitive Research in China, Part II: Chinese Marketplace Sites Search

This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
Mobile Payments in China: Infographic

Mobile Payments in China: Infographic

One of the primary reasons for explosive growth of Chinese mobile ecommerce is its well developed payment component. There is no doubt that the proliferation of mobile payments in China has become the critical industry enabler. This week post features the infographic...
Selling on JD.com in China – Infographic

Selling on JD.com in China – Infographic

Jingdong or JD.com is the second largest ecommerce B2C platform in China after Alibaba’s Tmall, currently holding close to a quarter of the market. Selling on JD is a very effective way to reach Chinese consumers directly and, in some cases, can be preferable to...
3 Key Points for a Successful Digital Communication in China

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building...
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