Infographic: The Rise of Branded Ecommerce in China

Infographic: The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and...
Why O2O in China Keeps Growing

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest...
Competitive Research in China, Part II: Chinese Marketplace Sites Search

Competitive Research in China, Part II: Chinese Marketplace Sites Search

This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one...
Mobile Payments in China: Infographic

Mobile Payments in China: Infographic

One of the primary reasons for explosive growth of Chinese mobile ecommerce is its well developed payment component. There is no doubt that the proliferation of mobile payments in China has become the critical industry enabler. This week post features the infographic...
Selling on JD.com in China – Infographic

Selling on JD.com in China – Infographic

Jingdong or JD.com is the second largest ecommerce B2C platform in China after Alibaba’s Tmall, currently holding close to a quarter of the market. Selling on JD is a very effective way to reach Chinese consumers directly and, in some cases, can be preferable to...
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