China Digital Advertising Market: Infographic

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no...
Pay-Per-Click Campaigns in China

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
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