by Editor | Dec 13, 2023 | Branding in China, Business in China, China Internet, China market research, China Marketing Channels, Digital Marketing in China
Baidu Baike is the Chinese equivalent to Wikipedia and is one of the most visited websites in China. Baidu SERP prominently features Baidu Baike entries, therefore getting a page on this platform can propel brands to the top search results. Here is our guide Baidu...
by Editor | Oct 13, 2021 | Business in China, China Ecommerce, China Internet, China mobile marketing, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital...
by Editor | Feb 7, 2018 | Book Review, Business in China, China Ecommerce
In her new book on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media. The book explains in great details two main platforms that, today, are...
by Editor | Aug 23, 2017 | Branding in China, Business in China, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured
This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a...
by Editor | Mar 9, 2016 | Business in China, China Ecommerce, China mobile marketing, Infographic, Market Research in China, Mobile Marketing in China
Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as...